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Made in Black Forest.

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Sharing knowledge.
# for us it’s tradition.

Heritage

By using the term „heritage“ in our new and unique image campaign, we are emphasizing the connection between FORESTADENT, our home in the Black Forest and our production site in Pforzheim in that region. We are proud of our traditions, which extend back 115 years, and understand the obligations incumbent on the company as a result. We use the term „heritage“ both with respect to culture and traditions.

This concept encompasses all of the qualities, traditions and aspects of life that are passed from one generation to the next over the years. The campaign photos were taken in St. Georgen in the Schwarzwald-Baar district of south western Germany. The traditional garbs featured in the images show precious individual items that are either family-owned or belong to local traditional garb clubs. From the traditional Bollenhut hat to Nussbach straw hats, the Hanau garb with its unmistakable fur hat to the Lörrach „Hörnerkappe“ – flthey all reflect the traditions and history of the Black Forest in their countless little details.

The „Goldmarie“ garb that we have created unmistakably represents us and the „Golden City“ of Pforzheim. It brings together all of the company‘s values, traditions and obligations, as well as our heritage. The word-image brand logo „Made in Black Forest“ makes a visual statement about the production site fland symbolically reflects our origins in the jewelry and watch industry.

All costumes at a glance

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To reveal a little secret – on closer inspection, the Black Forest is not actually black but more of a dark-blue color.

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Made in Black Forest.

The Black Forest

Anyone taking a walk through the Black Forest in the spring, summer or autumn will find themselves in an enchanting sea of color. While the leaves on the trees are initially resplendent in a fresh, pale green, they then turn to a lush, summer-green foliage as they are already preparing for the colder months of the year, transforming into a explosion of colors by autumn at the latest. Wherever they look, observers will not think that the forest is particularly black.

If you set about discovering the origins of the „Black Forest“ name, you will need to look back to Roman times. Even during that period, this forest area was called „Silva Nigra“, a „forest in black“.

The highest German low mountain range at almost 1500 meters and one of the most-visited recreational areas in the country, the Black Forest extends from where the borders of France, Germany and Switzerland meet in the far south-west of Germany in a north-south direction to the city of Pforzheim, over 160 kilometers away.

It is bordered by the Upper Rhine Rift Valley to the west and the Swabian Jura mountain range to the east. The Black Forest is Germany‘s largest self-c fiontained woodland and consists of 80% firs and spruces – which make up the dark coniferous forest. It boasts 20,000 kilometers of hiking trails at its heart, which can be combined to form routes of any length.

In the mid-19th Century, the Black Forest almost solely consisted of scrubland and grassland, meaning that it required reforestation. This marked the arrival of the spruce trees, which are now emblematic of the Black Forest region. This species of tree was chosen to replace the felled trees because it is easily propagated and grows well even in barren areas. As a result, the Black Forest landscape was given its unmistakable „face“ that we are now familiar with.

The diversity of the Black Forest

The Black Forest is not only a forest area – it is rather a jack-of-all-trades with its possibilities: Hiking trails, wellness, unique, traditions, past, modern, creativity, innovations and the typical Black Forest cuisine.